An overwhelming majority of adult CT grocery shoppers have told us they want the convenience of one stop shopping and time savings

This same majority of people who would like to purchase wine in a grocery store cuts across age, gender, race and political affiliation.  It’s a winner for consumers and when you ask those without a dog in the fight, 8 out of 10 agree!

Consumers deserve protection

The ultimate lobbyists for consumers in the state of Connecticut are legislators. Consumers overwhelmingly want the option to purchase wine where they purchase food.

Allowing for the sales of wine in grocery stores lifts all boats

According to an economic impact study conducted by UConn’s Zwick Center for Food and Resource Policy in the fall of 2022, annual off premise wine sales in Connecticut are almost $550 MM.  The study finds overwhelming evidence to support robust demand with consumer preferences that signal a market large enough to accommodate additional outlets without hurting existing vendors.

  • Consumers believed that if wine were sold in grocery stores, it would increase convenience with few negative impacts.
  • Consumers stated they would not shop less at local liquor stores if wine were sold in grocery stores.
  • Connecticut state taxes, in the case of cooperative marketing, will net $1.7 million/year in 2023-2044, increasing to $3.6 million/pear in 2045-2080.

No disruption to the three-tier system

Grocery store wine sales do not negatively impact distributors; in fact, the state’s distributors stand to benefit from increased wine sales. Furthermore, distributors also benefit from the decreased cost to serve (CTS), as grocery retailers are more efficient receiving products through industry-specific routines and productivity. Increased sales at a lower cost to serve is a winning formula for any business.

Help us tell your state representatives to allow wine to be sold in grocery stores.