“Allowing wine sales in grocery stores is not a zero-sum game.” – Fred Carstensen – Professor of Finance and Economics, Director of the CT Center for Economic Analysis at the University of Connecticut
- According to a study conducted by the UConn Center for Economic Analysis, legislation to permit wine sales in grocery stores is a no-cost, voter-supported measure that increases consumer satisfaction without harming current incumbents.
- There is a good reason retailers merchandise products on the perimeter, at the front end, and on cash registers – with certainty they can count on incremental or impulse purchases. Many wine sales in grocery stores will be impulse purchases which leads to some of the incremental growth we see in different impact studies.
- In fact, “The economic impact analysis indicates no negative impact on any retail sector, consistent with available evidence from other states that introduced wine sales in grocery stores.”
- Which proved true in Tennessee where, prior to the law allowing wine sales in grocery stores, the state had 691 licensed liquor stores. Several years after the law changed, package stores businesses increased to 740.